Bridging vision and execution through UX leadership, strategy, design, and code.
Currently, I'm a Lead Product Designer at Booking.com, helping shape the future of Alternative Accommodations (Vacation rentals, or Holiday rentals, i.e. anything outside hotels), the biggest growth driver for the world's largest online travel marketplace.
Strategic Leadership
I'm comfortable with ambiguous problem spaces. I focus on outcomes, lead UX teams, and work closely with strategy, product, and business leadership to shape forward looking investments at Booking.com.
Growth. Company, Team, Personal.
I’m driven by growth, of the business or org i'm part of, of myself from IC to leader, and of the UX community around me. Along with helping grow the business, I’ve mentored 10+ designers at Booking.com and currently guide two mentees.
Hands-On. Design. Prototyping. Code.
I don't treat craft as something I've outgrown. I stay hands-on across the full design process when needed, and enjoy pushing prototyping tools. Being hands-on keeps my thinking grounded and helps me lead by example.
Impact Snapshot
Shaped company direction
Led the strategic vision for Alternative Accommodations, Booking.com's biggest growth driver. Pitched business cases turned into current investments, that grow the user base.
Strategy to execution
Partnered closely with strategy, product, and business leaders to turn vision into concrete investments and prioritised roadmaps, that help enrich Booking.com's value proposition.
Hands-on delivery
Ensured timely delivery of key UX work, via setting design guidelines and principles, reviewing UX, designing and prototyping (Figma, Framer, code).
Built tools that scale craft
Designed & co-built internal, password-protected prototype deployment platform to facilitate usability research.
You can read more about my current work, check out my side projects & writeups or reach out.
All-around creativity
Outside of my line of work, I am a passionate photographer, runner, and also study and make music.