UX work is rarely straightforward. To cope with this complexity, at Booking.com we leverage our greatest asset: the power of our team. Pairing a diverse team with the right processes can help solve big challenges or identify new opportunities.
Do you need to generate ideas quickly to tackle product, UX, or business challenges with your team?
In this article, we’ll share a process our UX community uses to generate hundreds of ideas for new and existing features and flows across a wide range of topics. You’ll learn how to run an ideation session that connects UX ideas to business objectives, factors in competitive insights, and involves all crafts at the start.
Read more on the Booking.com blog, on Medium.com