Work
Lead Product Designer, Booking.com
I partner closely with strategy, product, and business leadership in the Accommodations vertical to shape forward-looking investments and define the future customer experience. My core focus is turning ambiguous problem spaces into clear value propositions, guiding UX, product, and product marketing from vision through execution, often in close partnership with a principal product manager.
I operate across discovery, investment shaping, and 0→1 delivery, defining experience vision, setting quality bars, aligning stakeholders, and staying close to the work. I lead through the craft by defining design standards, reviewing and coaching design work, coordinating research, and running UX coworking sessions to unblock teams.
Presenting upcoming Trust & Safety features to Booking.com enterprise partners at a hospitality event in Paris (Spring 2025). I was involved end-to-end, from pitching the initiatives and building the business cases to driving their execution from 0→1.
While details of that work are strictly covered by NDA, in general, my primary areas of focus and impact have been the following.
Strategic Leadership
Leading UX teams and collaborating with strategy, product, and business leadership on forward-looking investments at Booking.com.
Trust & Safety
Strengthening the trust and safety value proposition with the introduction and enrichment of related product features.
User base growth
Focused particularly on growing the user base on the supply side, with an emphasis on bigger, strategic partners.
AI integration
Enhancing customer experience and strengthening customer support with AI for Booking.com partners when onboarding their portfolio.
Mentorship
Mentored over 10 designers at Booking.com and currently guide three mentees in a long-term program.
Senior Designer, Booking.com
Individual contributor on product team and track level. I worked as a senior designer in product teams, delivering in a large-scale, high-complexity product environment.
Payments and invoicing for multi-property partners, helping large accommodation groups manage financial operations at scale through bulk tooling, workflows, and transparency.
Designed Booking.com’s tooling and framework for enabling enterprise users on the supply side to carry out actions in bulk, and enabling teams and tracks to ship their features on it.
Designed and co-built a secure internal prototype platform leveraging in-house design system components and CI/CD pipelines to automatically deploy password-protected builds for usability research.
To see these case studies, feel free to get in touch.
Founding designer
Startups, design and development studio, freelancing. Before Booking.com, I freelanced and worked across startups and design studios, including co-owning one, delivering design and development work for organisations such as the World Bank and companies like Dyson and Zink.
I was also the founding designer for two early-stage startups — which meant wearing multiple hats, as it usually goes — one desktop software product and one web app, helping bootstrap both to financial sustainability, and worked hands-on on web software for small and medium-sized businesses.